It is known that any logo challenges our senses creating certain expectations that will end up generating a conceptual identification with the one they represent. In Blanes we are proud of having acquired a visual identity that speaks of our dynamic, fresh and vital tourist essence.
For many years, Blanes had opted for a graphic representation aimed at making its International Fireworks Competition relevant, a great claim for the city. Thus, in the previous logo, the name of the city could be read in a serious black typeface, on top of which was added the drawing of a multicolored firework at the time of its outbreak. This logo inspired a sense of pride in Blanes in the strength of the name of the city and in the value of the Contest for its element of great foreign attraction. It was pleasant for a citizen of Blanes to feel the identification with a visual representation that was linked to a great personality and that left in the memory the impact and beauty of the firework, the gardens, the sea and the people. But the truth is that the appeal of Blanes has been diversifying and growing year after year, accompanying a tourist destination that has positioned it as a gateway: the Costa Brava.
Thus, although the Fireworks Competition remains a very prominent claim, it was necessary to show at a glance, other attractions of the city that represented the main attributes of the Costa Brava.
As its creators themselves highlighted, the logo that today represents the city of Blanes is a fresh and modern image full of the vitality and strength of the Costa Brava. The letters are rounded with the idea of generating a sensation of movement and of blending in with the waves of the Mediterranean Sea. The blue color of the letters helps to intensify the freshness and identification with the maritime element. In addition, the words “Welcome to the Costa Brava” that we find just below the name of the city, place Blanes as a first-rate tourist destination, offering the closeness and warmth of its people in the expression of welcome. In addition, they highlight the entry reference to the Costa Brava that identifies the city of Blanes. The logo frames the values of dynamism, vitality and hospitality that the city wants to convey to its visitors.
Blanes has found in its logo, the representation of its brand, a living city that emits good vibes, that generates inspiration in the beauty of its spaces and that creates a feeling of quality as the first tourist destination on the Costa Brava.